I’ll be participating in a New Media Knowledge debate tonight entitled What Happens to Newspapers?.
It’s a hugely broad topic, so I’m curious which direction the conversation will take. Chairman Nico Macdonald has sent round a set of questions, which give an indication of the themes he’s interested in exploring:
- What is driving change? IT, social trends, competition?
- What value do people get from newspapers? Has this changed?
- How has the moral authority of and trust invested in newspapers changed?
- How is the relationship to broadcasters and other media, local news, wire services changing
- Who are the new competitors: non-UK newspapers, broadcasters, free sheets (eg: Metro, Short List), the Drudge Report, Daily Beast, Huffington Post, DayLife?
- Will all content be free and, perhaps, follow music into the ‘loss leader for physical experiences’ model?
- Why when we are wealthier than ever (OK, were) we have been so reluctant to pay for the products of the news media?
- What new editorial models are being developed: newspaper as curator/aggregator
- New other developments have we seen: MyTelegraph, Comment is Free, instant feedback and correction
- What new business models are being developed: commerce related recommendation, exploiting the distribution chain to attract new forms of advertising (eg: Observer Sport Monthly), recommending local services
- What technologies do newspaper publishers need, eg: e-paper
- What role does quality of experience have in newspapers: increasing materiality of print?
- What ideas exist for radical change: oursourcing non-core competencies, etc.
- Is there a role for ‘co-opetition’, between established and new/small publication?