FT.com: Valley visitors must bring back more than the T-shirt
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Richard Waters says old media executives on innovation tours of Silicon Valley must learn three key things: An appreciation of speed and software development: "As one venture capitalist points out, most media industry executives still regard software developers the way they do technicians such as printing workers: best left in a back room to get on with their jobs but not part of the creative process. That runs counter to the tech industry approach that makes developers equal partners – or even leaders – in product development."