Most discussions of “You Media” judge Conversational Media by the standards of Packaged Goods Media. But the pillars of “PGM” — contol over IP, distribution channels and established ad and subs models — are not essential to “CM”.
Steve Safran say chosing “You” as the Person of the Year was a nice sentiment, “but pretty wussy”. But Time’s annual award has long been wussy; the rot set in around 2001.
Newspapers with no newsroom video expertise should start small with short daily video bulletins linked to news stories.