An Ipsos MORI poll found that blgos are a more trusted source of information than TV advertising or e-mail marketing. Among their European counterparts, Britons are the least switched on to blogs.
Kevin Anderson: “Yes, blogs allow us to focus on niches. Yes, websites in general and blog in particular promise a bottomless newshole that we can fill with additional content. But it’s the engagement that really matters.”
Simon Waldman has called for the online publishing industry to develop a sustainable business model for distributed content.