Not quite on-message

Wednesday, 5 May 2004, 15:40

In the June issue of the Atlantic Monthly (not yet online), Geoffrey Wheatcroft casts Tony Blair as a tragic figure, and says something that is strangly missing from the reporting of the Blair premiership here in the UK:

And yet by an absurd paradox, even though the members of Blair’s inner court are rightly associated with media manipulation, they have been very bad at it. For all [Alistair] Campbell’s reputation as a master of the black arts of spinning and news management, his record was a long serise of presentational disasters and news-management foul-ups.

Yup. So why do so many people still seem to believe that New Labour are the masters of spin?

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