New York Times: At Bloomberg L.P., a Modest Strategy to Rule the World

"Bloomberg may lack the pedigree and gloss of some of its rivals, but it has one thing they don’t right now: money to throw around. This year alone, Bloomberg, deploying the cash spouting from its data business, has recruited refugees from The Wall Street Journal and Fortune and opened bureaus in places like Ecuador and Abu Dhabi. Its editorial staff (which includes radio, TV and Web site workers) now numbers 2,200, compared with 1,250 journalists at The [New York] Times and 1,900 at Dow Jones"