"[Tribune director of search engine optimization Brent Payne] said he’s readying a plan to rid the Tribune Co. of duplicate content. 'The goal will be to always have only a single URL for a piece of content across all of our sites,' he told me in an email. For example, when The Los Angeles Times writes a story, it exists, of course, at latimes.com. But when The Chicago Tribune picks up the piece, the current system creates a duplicate of the article with a chicagotribune.com URL. Under Payne’s plan, Tribune readers would instead visit the Times domain."