"The model goes something like this: Find a vertical with an audience attractive to advertisers, brand it (Daily Finance, Asylum, Lemondrop, Politics Daily), hire five to seven people to run it and plug in AOL's traffic fire hose. Repeat. They're the antithesis of the kind of quality standards Time Inc. and Condé Nast tout, relying largely on aggregation, blogging and traffic-goosing tricks such as provocative slide shows. But unlike the print publications trying to port their cost structure to the web, these publications can be cash-positive from the start."

"The model goes something like this: Find a vertical with an audience attractive to advertisers, brand it (Daily Finance, Asylum, Lemondrop, Politics Daily), hire five to seven people to run it and plug in AOL's traffic fire hose. Repeat. They're the antithesis of the kind of quality standards Time Inc. and Condé Nast tout, relying largely on aggregation, blogging and traffic-goosing tricks such as provocative slide shows. But unlike the print publications trying to port their cost structure to the web, these publications can be cash-positive from the start."