Folio: Time Inc. is Really, Really Excited About Tablets

Time Inc CEO Ann Moore: "As more and more hardware manufacturers come in with these e-readers there is just huge demand for our product, for our video product, for my print product—it’ll all be combined. We think very healthy business models will be coming out of it. We’ll be making more money in those businesses than we’ve been making with our traditional dot-coms." iPad spending: Don’t sell me single app publications!

"Time has now fixed this blunder and offers a Time iPad app for free. From within the app, the iPad user can purchase digital versions of the magazine for $4.99. Old issues are stored in the cloud for later reading, and there’s only one Time icon on the iPad screen. But pricing should be more realistic, I believe, and subscriptions offered." Advertisers Gather Around as Publishers Tout Bells and Whistles of Apple’s iPad

"Time magazine has signed up Unilever, Toyota Motor , Fidelity Investments and at least three others for marketing agreements priced at about $200,000 apiece for a single ad spot in each of the first eight issues of the magazine's iPad edition, according to people familiar with the matter."

paidContent: Mags To Their Digital Units: Drop Dead

Rafat Ali: "Five of the leading [US magazine] publishers—Time Inc., Hearst, Condé Nast, Wenner Media and Meredith—have banded together for this “power of print” campaign... One ad says: 'The Internet is fleeting. Magazines are immersive.' ... Really? This is the message you want to send your own digital units?"

The Atlantic: The Newsweekly’s Last Stand

"The Economist prides itself on cleverly distilling the world into a reasonably compact survey. Another word for this is blogging, or at least what blogging might be after it matures—meaning, after it transcends its current status as a free-fire zone and settles into a more comprehensive system of gathering and presenting information. As a result, although its self-marketing subtly sells a kind of sleek, mid-last-century Concorde-flying sangfroid, The Economist has reached its current level of influence and importance because it is, in every sense of the word, a true global digest for an age when the amount of undigested, undigestible information online continues to metastasize. And that’s a very good place to be in 2009. ... Tellingly, the very lo-fi digest The Week, which has copped The Economist’s attitude without any real reporting or analysis at all, is thriving as well."