"Online, every click and interaction can be tracked and charted and graphed over time, to create a picture of what is happening at any minute of the day. .,.. Chartbeat ... has just launched a ... service called Newsbeat to help provide that data.Chartbeat ... provides real-time analytics for websites of all kinds, with a dashboard that shows how many people are reading a particular page at any given minute, as well as where they came from and how long they have been on the site. ... The way publishers think about analytical data, Haile notes, is very different from the way that e-commerce companies do. Anyone who is selling something is obsessed with 'funnels' — in other words, how well their site moves someone to the point where they will buy the product. Publishers, however, are more concerned about where their traffic is coming from and maximizing that (as well as engagement with readers), because for the most part their business is advertising-based. "