Ragan.com: Study: LinkedIn top social media site for journalists

"While more journalists are on LinkedIn than any other social network, they have increased their presence on other networks, too. The [Arketi Group] survey found that 85 percent of journalists are on Facebook and 84 percent use Twitter. Only 55 percent of journalists used Facebook in 2009, and 24 percent were on Twitter."

PBS MediaShift: How WSJ Uses Social Media from Behind a Pay Wall

"Though it can't promote and share the content created and then locked down on its website, the paper has worked to incorporate social media. Last year, [WSJ deputy managing editor Alan Murray] interviewed Treasury Secretary Timothy Geithner during a 'Digg Dialogg.' Geithner answered questions submitted and voted on by Digg users. "

Techcrunch: Bit.ly’s Grand Plans, And Their Inevitable Clash With Digg: Bitly Now

"Bit.ly’s new Bit.ly Now service will show popular links at any given time, just like Digg (for now, Bit.ly sends the most popular link every hour to a twitter account). When Bit.ly Now launches, that link data will be combined with additional metadata about the URLs. In particular, they plan to extract important entities, people and topics from the stories in real time, allowing for a categorized approach to popular links. Bit.ly says they are talking to a number of third party services, including Reuter’s Open Calais, to help them do this."

Nieman Reports: Digging Into Social Media to Build a Newspaper Audience

Bill Adee explains how the Chicago Tribune participates in social media sites using its avatar Colonel Tribune: "Can a mainstream news site become part of the social media scene? Absolutely, yes. But be warned. To do this requires having the same kind of great team I had: Facebook-savvy youth, an innovative Web staff, and an extremely supportive newsroom."

Guardian: New media are not so different after all

"[A] piece consisting entirely of popular keywords might get lots of hits, but it would also have a very high rate of "bounce" - people would exit as quickly as they'd entered, and definitely not pass it on to their friends, or link to it on their website, or use it as a hyperlink in a blog. It would, in effect, be nearly invisible to a search engine such as Google - and, indeed, Brooker's piece doesn't show up when you type any of those key words in."