Interactive election graphics

Beyond ‘red states and blue states’

martin.stabe@ft.com

ft.com/interactive

@martinstabe

Slides: www.martinstabe.com/elections

Source: Rich Gordon, Knight Lab, Northwestern University

What we do

  • “data journalism”
  • “interactive data visualisation”
  • “interactive graphics”

“News applications”

“a large web-based interactive database that tells a journalistic story using software instead of words and pictures.”

— Scott Klein, Propublica

News applications

Martini-glass narrative

“...following a tight narrative path early on (the stem of the glass) and then opening up later for free exploration (in the body of the glass).”

Source: Edward Segel and Jeffrey Heer, “Narrative Visualization: Telling Stories with Data” (2010)

Elections

  • Data-rich
  • National outcome
  • Local detail

Elections everywhere!

  • “Around 40 national elections will take place in 2014, representing 42% of the world’s population and more than half of its GDP.”

Source: The Economist

... including this week.

Source: Pravda.sk

Maps!

The election choropleth: a short history

Election map, 1896

New York Times, 1896

Source: Matthew Ericson

100 years later: 1996

Source: New York Times

104 years later: 2000

Source: New York Times

Now, with interactivity

Source: New York Times

More data!

Source: RTVE

Smaller units!

Source: Berliner Morgenpost

Choropleth problems: one variable per unit

Source: Economist 2014

Solution: User selection

Source: Wahlatlas.net

Especially problematic in PR systems

Source: Le Figaro, 2009

Choropleth problems: one variable per unit

Source: Los Angles Times

Dot-density maps: individual voters

Source: Los Angles Times

Choropleth problem: uneven population density

Source: Los Angles Times

Cartograms instead of maps

Source: Los Angles Times, 2012

Same problem in Europe!

Source: Spiegel Online, 2009

Same solution in Europe!

Source: NRV, 2009

Maps!

Cartograms

First attempted in 1964

Source: The Times, 1964, in Danny Dorling, “Area Cartograms: Their Use and Creation

My current favourite

Source: The Economist, 2013

Maps!

Is geography really the story?

Poll trackers

Poll tracker, DR.dk

Poll aggregation

Poll tracker, Süddeutsche Zeitung

Showing margins of error

Poll tracker, Huffington Post

Pre-election scenarios

Source: New York Times, 2012

Shifting election-night coalition scenarios

Source: Zeit Online, 2013

Votes to seats: Hemicycles

Source: BBC, 2009

Spot surprising results

Source: New York Times, 2010 via Matthew Ericson, “When Maps Shouldn’t Be Maps”, 2010

Responsive design

Source: NPR, 2012

martin.stabe@ft.com

ft.com/interactive

@martinstabe

Slides: www.martinstabe.com/elections