Category Archives: rupert_murdoch

Observer: Will the paywall work? Thanks to Murdoch, we’ll soon find out

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John Naughton: "A useful way to think about Murdoch's paywall is as a controlled experiment which may provide the answer to two questions that currently baffle the publishing industry. Is there a market for general online content? And, if so, what's the price that people are willing to pay?... But the big unknown is the one that really matters. Will forcing people to pay for content generate enough revenue to sustain a major journalistic enterprise? The only way to find out is to do the experiment."

paidContent: Video: Murdoch: Newspaper Ad Model Isn’t Dead

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Rupert Murdoch continues his Project Alesia: “Search on the internet, whether it be Bing or Google, whatever, it’s free and they simply take all our expensive and we think very good content such as Wall Street Journal ... They are technologically brilliant, they are a long way ahead but they do not have the right to do it if we want to stop them.”

New York Magazine: A Look Inside the Life of News Corp. Mogul and Raging Septuagenarian Rupert Murdoch

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"While others may see him as an opportunistic predator, ready to lay waste to whatever falls under his gaze, Murdoch sees himself as a moralist, the enemy of entrenched, arbitrary power. ... Google and the Times may be on opposite ends of the media spectrum, but they share an arrogance about their place in the world. And Murdoch, from the beginning, has found purpose in teaching such institutions hard lessons."

Techcrunch: How Murdoch Can Really Hurt Google And Shift The Balance Of Power In Search

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Michael Arrington: "If other media companies joined Murdoch Google could actually find itself in a very difficult position, where Bing had content that Google didn’t. If you knew that Wall Street Journal and, say, New York TImes content was only in Bing search results, mainstream search users would suddenly have a big reason to go to Bing. This would shift the balance of power away from search engines and to the content sites..."

Boing Boing: Rupert Murdoch vows to take all of Newscorp’s websites out of Google, abolish fair use, tear heads off of adorable baby animals

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Cory Doctorow on November 8: "So here's what I think it going on. Murdoch has no intention of shutting down search-engine traffic to his sites, but he's ... hoping is that a second-tier search engine like Bing or Ask (or, better yet, some search tool you've never heard of that just got $50MM in venture capital) will give him half a year's operating budget in exchange for a competitive advantage over Google."

Telegraph: Rupert Murdoch to remove News Corp’s content from Google ‘in months’

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News Corp chief digital officer Jonathan Miller: “The traffic which comes in from Google brings a consumer who more often than not read one article and then leaves the site. That is the least valuable of traffic to us… the economic impact [of not having content indexed by Google] is not as great as you might think. You can survive without it.”