Business Insider secrets revealed: An Inside Look At Our Readership And Financial Performance
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"We only did only $5 million of revenue last year ($4.8 million, to be precise, of which most came from advertising). And, yes, $5 million of revenue is pretty puny in general. It's less than a single big network news anchor gets paid in a single year, for example. But $5 million of revenue is a lot more revenue than we did three years ago ($39,495). And we're a few years younger than those other digital guys mentioned above. And we're on a similar trajectory. ... And did I mention that we were also profitable last year? ... We made $2,127 in 2010. ... We have about 45 full-timers on our team now, of which about 25 work in the newsroom, 10 in engineering, and 10 in sales and management."