Category Archives: retail

FT.com: Why clothes stores should be bothered

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"There are already fewer women in the 15-24 age group - 4m compared with 4.2m men. But by 2015 there will be 3.85m females against 4m men .... businesses focused on teenagers may also feel the pain. Teen magazines, already suffering because of competition from the internet, are likely to struggle to cope with the loss of another 10 per cent of their target demographic."

News after Newspapers: iPad strategies for publishers

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"In considering their strategies for iPad, publishers should assume: Mobile will be everywhere. ... All forms of media consumption will increasingly shift to mobile devices ... Marketing budgets will increasingly shift to mobile .... Consumers will respond strongly to mobile pitches .... The [unbundling] genie will not go back in the bottle ... "

Advertising Age: Digital Marketing: More E-tailers Become Advertising Sellers

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"[As] the retail environment got tougher over the past few years, more stores started to add the links as they look beyond the sale for ways to earn revenue from visitors. Retailers, including Target, Walmart and CSN Stores, have all partnered with Google to add the links. Google AdSense, the leader in the space, declined to reveal its retail clients, but said it's seeing more and more retailers sign on."

Wall Street Journal: Contests and Giveaways Move To New, Fast Terrain of Twitter

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"While companies have used traditional contests for years to generate buzz, a Twitter contest is superior because 'retweeting' spreads brand awareness even quicker, says Dan Zarrella, a social-media consultant based in Boston. Case in point: for three days "#Moonfruit" was on Twitter's trending topics list, which tracks the most popular words on the site."