Times Online: Newspaper ad execs must target wealth of online readers overseas

Posted on 3 August, 2007 by Martin Stabe

An commentary on Neil Thurman's paper on US readers of UK online newspapers by Rhys Blakely of the Times: "There is an opportunity here for British papers to become lucrative, global brands."

Press Gazette: It’s no con about the internet – deal with it

Posted on 30 July, 2007 by Martin Stabe

Simon Waldman: "Right now, if you want to add up daily readers and revenues, print wins by a long mile. But every piece of research tells the same story. People are spending less time with newspapers and more time online. The trend is, of course, particul

Sacramento Bee: Magazine’s shelf life has no boundaries

Posted on 19 July, 2007 by Martin Stabe

"Every month, about 5 million National Geographics are printed. And many people seem to hoard them. For years, for decades. Why?"

Steve Yelvington: Boomers still love print? Don’t be surprised

Posted on 1 June, 2007 by Martin Stabe

For all age cohorts, readership trends in the United States have changed very little for the past 20 years. "The point is that media consumption patterns are set early in life, and tend to persist."

Martin Stabe

A UK-centric look at new media and online journalism

Category Archives: readership

Times Online: Newspaper ad execs must target wealth of online readers overseas

Press Gazette: It’s no con about the internet – deal with it

Sacramento Bee: Magazine’s shelf life has no boundaries

Steve Yelvington: Boomers still love print? Don’t be surprised