RWW on the implications of Facebook Open Graph for publishers: "any site that already has social networking built in has to decide to abandon that before jumping into the Facebook Open Graph. The even worse problem is the ownership of ratings and comments. Are publishers really ready to give that up?" Also, implications for the semantic web: "What Facebook has done has a chance to make vast parts of the consumer Web including movies, books, music, events, sports, and news semantically tagged. Publishers and websites finally have a strong incentive to mark things up and get return traffic from Facebook."