"In July, Racing Post launched an enhanced online offering for members willing to pay £7.50 a month (equivalent to 25p a day). Some 3,000 signed up in the first week and membership is now approaching five figures. Some are prepared to pay more. Other packages include a premium tipping service for £9.50 a month, a package that offers live online racing from the satellite subscription channel Racing UK (£7.50) or an all buzzers and bells 'Ultimate Membership' for £199.95 a year. More than a quarter of subscribers have chosen this ultimate package."