Slight odd article. Who ever suggested Facebook could be the "savior" of the "traditional news media"? Still, some interesting points: "Facebook’s Pages encourage loyalty to specific media brands and publications. ... This is a contrast to Google’s search model, in which users look for content around a specific topic and are presented with millions of possible choices. ... If it becomes as significant as Google in terms of driving traffic, it will provide a counterweight against the search giant, and possibly give publishers — a teeny, tiny bit — of leverage."