Category Archives: Public Relations

Press Gazette: Newspaper Licensing Agency to regulate web hyperlinks

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"The NLA will be introducing a new form of licence from 1 September to regulate 'web aggregator services (such as Meltwater) that forward links to newspaper websites and for press cuttings agencies undertaking this type of activity'. ... There is no attempt to regulate use of hyperlinks where that is not as part of a chargeable service, such as by private individuals or as the results of queries by internet search engines such as Google News."

Cision Blog: Curious inequalities in corporate news volume endure, despite Internet forces

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"Using data from the Cision Index from 2002 to 2009, we are able to conclude that just 15 of American’s 100 largest companies (by revenue) collectively receive half of all news coverage. The remaining 85 largest U.S. companies share the other half. This trend has repeated itself throughout the decade despite huge medium shifts in the news industry."

Nature: Science journalism: Supplanting the old media?

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"A Nature survey of 493 science journalists shows that jobs are being lost and the workloads of those who remain are on the rise ... At the same time, researcher-run blogs and websites are growing apace in both number and readership. Some are labours of love; others are subsidized philanthropically, or trying to run as businesses."

CJR: Politico Junkies

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"The life cycle of a story is no longer the simple reporting-writing-editing-publication; it’s now reporting-writing-editing-publication-syndication-conversation. Which is nothing new, generally speaking—pickup has always been, to some extent, a goal of journalism—but as the Web flattens the relationship between discrete publications, and as the link economy grows, publicity dominates a broader portion of a story’s lifespan. And it becomes an increasingly integral component of news organizations’ business strategies."

Doug Haslam: Embargoes in the New Age of Public Relations (Not Dead Yet)

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"The death of the embargo has been widely and prematurely reported for many years. During the Internet 1.0 boom, the rise of online news outlets led to paranoia that those Web sites would break any and all news upon receipt, thus bringing down the embargo. As blogging rose in the last few years, that fear became more pronounced as a number of outlets were considered to be “non-journalistic” in many ways, leading all us PR types to question whether they even knew what an embargo was."

Guardian: Bad Science: How the Sun boobed over Britney Spears equation

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Ben Goldacre: "[M]y frighteningly anal chums at the Apathy Sketchpad blog have performed quantitative analysis on this question, by doggedly documenting every single equation story to appear in the Telegraph, a serious paper that covers science properly. ... These stories tell us nothing about science. They are what PR companies call 'advertising equivalent exposure' ... "

Sarah Hartley: Will journalists write off journalists?

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Sarah Harley contrasts a conference she was at on Friday with the NCTJ event the same day: "[A]ttending Friday’s social media seminar in Manchester really brought one issue home to me - the relevance of the journalist is under scrutiny. ... At least part of the [NCTJ] conference considered the skills survey carried out among employers and training providers, and what did the employers want of this august body - shorthand! [D]oesn’t this rather exemplify a gulf between what’s actually going on in a landscape where all the rules of engagement are rapidly shifting and what’s perceived to be the issues within (still largely print-centric) newsrooms?" (Amen.)