Sydney Morning Herald: New form of journalism must adhere to old rules

Pollster Mark Textor: "Too often, data journalists suddenly pretend to be experts. But a journalist is a not a mathematician or statistician. With data journalism that is exactly what they pretend to be. They imagine they are something way beyond the pay grade of the average journalist with a graduate degree. Also there is a subtle but significant change in roles that is a dangerous precedent. Rather than independently comparing different data sets, they become advocates for their own information."

OUseful: Data Referenced Journalism and the Media – Still a Long Way to Go Yet?

Tony Hirst: "we need data press officers as well as data journalists. Their job would be to put together the tools that support the data churnalist in taking the raw data and producing statistical charts and interpretation from it. Just like the ministerial quote can be reused by the journalist, so the data press pack can be used to hep the journalist get some graphs out there to help them illustrate the story."

PR Week: Primark accuses Panorama of ‘deceiving millions’ following BBC Trust findings

"Primark’s response to the BBC Trust’s findings has been packaged up on a microsite, which includes the statement along with a video explaining Primark’s case and a timeline of events. Primark’s long-standing retained agency Citigate Dewe Rogerson was issuing links to this microsite to the media yesterday."

The state of journalism in 2011: Oriella PR Network Digital Journalism Study (PDF)

"Social media are permeating the newsroom. Increasingly journalists are using digital channels such as blogs and Twitter to source and verify story leads. While traditional PR channels, such as briefings and press releases, remain highly valued, the tudy highlights the increasing emphasis ‘print’ journalists place on digital communications. ... When it comes to sourcing new story angles, almost half (47 percent) of respondents said they used Twitter, and a third (35 percent) used Facebook. Blogs were also highlighted as a key element of the sourcing process, with 30% saying they used blogs they were already familiar with."

Six Pixels of Separation: Will A Brands Next Big Move Be A Journalism Department?

Mitch Joel: "Instead of plopping Social Media into your communications or marketing department, why not start a journalism department (or start off in a more humble way by hiring a journalist part-time to write content that your organization will publish). ... We're not talking about a journalist who is working for you as a writer. That would be missing the point. The idea here is to start creating content that is both valuable and needed. "

Edelman Digital: Twitterview: The Modern-Day Evolution of the Interview

"Twitter’s popularity and flexibility make it the perfect medium for a new type of interview: the so-called “Twitterview.” A Twitterview offers the unique opportunity to take questions from an interested audience spanning the entire globe, which can make for a very lively and engaging discussion."

DIGIDAY:DAILY – HypeBusters: PR Agencies Are Ruining Facebook

"PR agencies were first movers in social media, doing a better job than creative agencies when it comes to getting a jump on this new model. Unfortunately, it’s making social media a very boring place. ... PR agencies are good at distributing messages, but they aren’t known for really producing anything."

The Wall Blog: Facebook is not about brands getting fans it is about engaging with them

Pete Davis: "Can [brands] really create the engaging content that will have their followers believing that their brand in someway reflects their lifestyle choices – whether that be through association with fashion, culture, music or general interest. Unless they happen to be another Natalie Massanet or a brand like Sony that has its own editorial team, the chances are the answer is no. The content generated on Facebook and other branded content ventures cannot be sales or PR driven; it has to be more subtle than that. It needs to reflect the lifestyle choices of the brand’s target audience. ... To my mind there is an opportunity here for brands to associate themselves with key content creators, such as magazine publishers to create this material on their behalf."

New Zealand Herald: Bollocks! says Air NZ to Virgin criticism

"Responding to critical editorial in The Listener magazine, [Air New Zealand] this morning took out a full-page advertisement in The New Zealand Herald newspaper using only sign language pictures, accompanied by a pointer to a website where a woman stands alongside chief executive Rob Fyfe and uses sign language to rebut The Listener's claims."

PR Week: An open letter to the Newspaper Licensing Agency

CIPR president Kevin Taylor: "I want newspapers to be successful and profitable. I want good standards of journalism and I’m prepared to do my bit: buy a quality daily newspaper and not rely on the free sheets. I hope advertising and online revenues pick up and our best newspapers survive and thrive. But these latest proposed NLA charges are not the way to fund the newspaper industry. They are nonsensical."