Category Archives: Reed Business Information

inessential.com: Variety iPhone app (plus an observation about RSS and technical details)

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"As part of working on NetNewsWire 2.0 I’ve developed an iPhone media app framework. The idea is that, to build an app for a media company, we work with them to gather their artwork, color choices, and a list of tabs and feeds. Then we create a new target with its own configuration file, then build it."

Dan Blank: The ROI of Journalists and Magazines Using Twitter

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Great discussion of how School Library Journal in the US uses Twitter and what benefits it gets from it. Uses: Live reporting, promoting site content, community building, engaging key audience members, monitoring industry debates, marketing across social networks. Plus how to manage Twitter use with other editorial responsibilities.

Falling Off A Blog: The Web Production Desk

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RBI's Karl Schneider on how to organise web production at B2B magazines: "The web production desk is where I expect to find people who are at least competent at using HTML, CSS and Javascript, who can turn their hand to basic Flash design and who understand the APIs for key online resources such as Flickr and Google Maps, and how to use them to pull together simple mashups."