Category Archives: Emap

Screen: Screen International changes to reflect market needs

Posted on by
1
"From [March] Screen Weekly will be a new digital product, carrying all the information and news previously found in the print weekly. Screen International will become a monthly magazine with more analysis, industry insight and in-depth box office data. ScreenDaily will continue as the leading daily online source of information for the industry, but has been enhanced with the new database product Screen Base, which offers information about thousands of films being made and distributed in five key European territories."

psmith, journalist: B2B publishers make money from paywalls; can consumer media do the same?

Posted on by
Reply
"'We’re moving the mindset of our audience, our own people and advertisers to think that this isn’t a magazine but an intelligence provider,' [Emap CEO David Gilbertson] says. And it’s working, so far: new subcription rates have more than doubled on those titles, while some have seen new subscriptions and renewal rates multiply by four or five times. Gilbertson says his target is to reach an annual ten percent lift in renewal rates across the company this year."

Wired UK: Imagining a future without journalists

Posted on by
Reply
Peter Kirwan: "At its most basic, business journalism involves interpreting the dynamics of an industry. Yet if these shifting dynamics can be reduced to data points, and if those data points can be sold in digital format to subscribers, the value of external interpretation – and journalism – inevitably declines."