How Vogue monetizes old content | Felix Salmon

Felix Salmon: "[Vogues'] archive will cost you $1,575 per year, but the price point makes sense to me. The value here is in the index: even if you had a full archive of Vogue back-issues sitting on your bookshelf (something many fashion-industry professionals spend much more than $1,575 to obtain), you still wouldn’t be able to find what you were looking for without great difficulty. ... Vogue is really two magazines in one: it’s a mass-market book for sale at supermarket checkout counters across the country, and at the same time it’s a very fashion-insidery bible which has featured every major designer, photographer, model, and ad campaign in the industry for longer than anyone can remember. The Vogue Archive is a way of monetizing the trade-mag part of Vogue’s identity without alienating any of the readers in flyover country."

New York: The Cut: Vogue’s New Archive Site Costs $1,575 for a Yearly Subscription

"Vogue's much-hyped archive website goes live today, and as promised, it contains every single page from every issue dating back to the magazine's American debut in 1892. According to Vogue's press release, the site is searchable by decade, brand, designer, and photographer; you can also sort results by articles, images, covers, or ads. ... However, accessing the archive is not quite so simple: For now, it's only available via subscription through WGSN, a trend forecasting company that partnered with Vogue to build the site, and an individual subscription costs a whopping $1,575 per year."

TheMediaBriefing: The new wave of digital media CEOs taking over old media companies

Peter Kirwan: "We’re now starting to witness a long overdue exit for [media industry] chief executives of the Baby Boom generation. ... We’re also witnessing the rise of a new generation of managers who got their big breaks in the online world from the late 1990s onward. What’s different about these bosses is their hard-won understanding of digital platforms, online sales and the power of data. They might not be digital natives. But as digital immigrants go, they’ve adapted extraordinarily well to changed circumstances."

Moving on: a new job

It’s my last day at Emap and Retail Week today. On Monday, I’ll be joining the the Financial Times as a producer on’s interactive desk. It’s a great opportunity to finally practice practise the area of journalism that has most fascinated me in recent years — the visualisation of data and integration of multimedia elements in online journalism. I’m very excited about it. Expect the focus of this blog to shift a bit towards tags like Flash, HTML5, graphics, visualisation and data.

As excited as I am about that, I’m going to miss working at Emap. Over the last two years, I’ve been hugely privileged to work with an amazing team of journalists in the retail group here, and particularly some great digital editors in Andre Rickerby, Keely Stocker and Kate Donovan.

We relaunched four websites — Retail Week, Drapers, Retail Jeweller and Professional Beauty. We successfully pioneered implementing Emap’s much-discussed paywall strategy. We vastly improved what we do in terms of search engine optimisation, email newsletters, and video content. We launched and integrated a brilliant rich data product and have several others in the works.

There’s so much left to be done here — I’m sad to be leaving two very exciting projects in the pipeline. But they will soon be in the very capable hands of Victoria Thompson. Emap poised to become acquisitive

"[David] Gilbertson says he could spend well over £100m on 'a list of targets' which would accelerate its growth, mostly serving industries in which Emap already has a presence. ... Emap has quietly led the way online in charging for its publications’ websites ... One early benefit has been a 5 per cent improvement in renewals of print subscriptions, which are bundled with online access, he says, but he cautions that customers will only pay if B2B publishers make their content 'more actionable' and 'turn information into intelligence'."

Times Online: Guardian Media Group to take £150m hit on Emap

"GMG and Apax are buying back debt from Emap’s lenders after a warning in the last accounts of 'significant doubt' that the publisher could continue as a going concern because of its £700m debt pile. The owners are expected to buy back more than £100m of the borrowings to give David Gilbertson, the chief executive, more freedom to seek acquisitions and invest in the business. Despite its indebtedness, Emap has fared well in the recession. Advertising revenue has fallen sharply and conference attendances have declined, but it earned close to £100m in the past 12 months, roughly the same as a year ago and enough to cover its annual £50m interest bill. However, it is at risk of breaching technical conditions, or covenants, on its loans later this year." (Disclosure: Emap is my employer.)