"New York magazine is fast becoming a digital enterprise with a magazine attached. Visitors to the magazine’s various Web sites have doubled since 2007, digital sales are up 70 percent over last year and now constitute 35 percent of the revenue at the company. Its MenuPages app has been downloaded to iPhones over 160,000 times and Vulture, the magazine’s pop culture site, is bulking up in hopes of becoming a national presence. The company said that already 75 percent of its visitors to its various sites come from beyond the New York market."