Category Archives: The Times

Press Gazette: Times claims over 50,000 monthly digital subscribers

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"News International... secured just over 50,000 monthly subscribers paying to access its digital versions of The Times and Sunday Times since the paywall dropped in early June. ... [It] confirmed that to date it had achieved more than 105,000 paid-for sales to allow customers to access Times digital content – with around half of these being monthly subscribers."

The Wall: Has the Times paywall killed its blogs?

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Gordon Macmillan: "It looks to me as if The Times paywall is killing its blogs slowly by lack of a wider audience. A totally different story from the Wall Street Journal whose bloggers there sit and thrive outside the paywall. It has some big active blogs including the Wealth Report, SpeakEasy, AllThingsD and MediaMemo among others."

Press Gazette: Enders Analysis: paywalls won’t compensate for print declines

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"In a research briefing Enders warns: 'Even if every single Times print buyer were instantly moved to the paid iPad app or to the paywall and the offline operations vanished in a puff of smoke along with all the problems of terminating print operations, The Times could not maintain its current scale of operations profitably.'"

psmith, journalist: It’s not about selling news, it’s about keeping customers

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"Forget worrying about journalism and who’s going to fund your Baghdad bureau for just a minute and ponder this: news does not sell itself. Newspapers like The Times are learning now what digital B2B titles have known for years – that making a paid-for news product work online needs a great deal of specialised marketing, promotion, management and practical know-how."

psmith, journalist: It’s not about selling news, it’s about keeping customers

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"Forget worrying about journalism and who’s going to fund your Baghdad bureau for just a minute and ponder this: news does not sell itself. Newspapers like The Times are learning now what digital B2B titles have known for years – that making a paid-for news product work online needs a great deal of specialised marketing, promotion, management and practical know-how."

paidContent:UK: Times Puts Some Ads Outside The Wall And On iPad As Web Display Reduces

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"The number of [online display] ads has reduced dramatically from when Times Online was freely available. ... In their place, one thing that is clicking increasingly is a new spin on an old kind of sponsorship - paid editorial... The Times and Sunday Times sites are running a series of sponsored features and site-lets for Accenture, Courvoisier, Alfa Romeo, Chevrolet and ICIS, each apparently the online extension of a recent paid supplement."

psmith, journalist: Link to the past: why do journalists still not link to each other?

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"Content management systems in some newsrooms make such a simple thing a Big Deal, something only one or two people in the organisation can do.... But for the national newspapers and magazines, in the majortiy of cases they have no such excuse and the fact is that many simply choose not to send readers elsewhere. We’re the best, our readers love us, why would anyone go anywhere else?"

The Australian: New online business model will succeed, says Rupert Murdoch

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Rupert Murdoch: "...the iPad is just one of many tablet or slate computers in the pipeline. News Corp fully intends to be across all those platforms too. ... It's going to be a success. Subscriber levels are strong. We are witnessing the start of a new business model for the internet."