Category Archives: My Twitter Favourites

WSJ.com: Advertisers Gather Around as Publishers Tout Bells and Whistles of Apple’s iPad

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"Time magazine has signed up Unilever, Toyota Motor , Fidelity Investments and at least three others for marketing agreements priced at about $200,000 apiece for a single ad spot in each of the first eight issues of the magazine's iPad edition, according to people familiar with the matter."

Mashable: The Future Newsroom: Lean, Open, and Social Media-Savvy

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Mashable looks at the different working practices at the long-established Penn State student newspaper and its upstart rival blog: "the old/new media rivalry might not be generational, but ideological. What follows is a practical look at the successful social media strategies of Onward State, and a comparison of the world views of two camps of student journalists and their professional counterparts — a comparison that portends a long war to come."

PBS MediaShift Idea Lab: Resurrecting Unstructured Data to Help Small Newspapers

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"At best, a selection of [a newspaper's text] files are copy and pasted into a content management system for ublication online. But this process seldom happens until after the newspaper's print edition has been completed. At this point the newspaper has little incentive to process these files further, as attention must now be focused on the next day's edition. This reality helps illustrate the potential for the CMS Upload Utility, my Knight News Challenge project. It's an inexpensive way to move text files into a web-accessible database."

John Nack on Adobe: A tablet demo too far

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John Nack talks sense on overproduced iPad magazine demos: "Sure, hardware's better and the delivery pipe is fatter, but the cost of producing something visually beautiful & creative remains (and will remain) much higher than shoving text into a template. When moving content online, publishers often trade dollars for pennies, and even high profile sites grind out content for a pittance ... "

Rory Brown: 7 strategic questions business media leaders should be asking

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"1) What business am I in? ... 2) What does your company do really well? ... 3) In which markets do you own brands with ‘last-man standing’ advantage? ... 5) What are you doing to move up the value chain of information in your chosen markets? ... 6) Is my business structured for the past or the future? ... 7) Can I explain my company strategy clearly, simply and believably?"

Mathew Ingram: Anonymous Comments: Are They Good or Evil?

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"I think that persistent (and quasi-verified) identity agents like Facebook Connect and OpenID can help with some of the problems that online comments have — not necessarily “real” identity so much as persistent identity. It’s not really important that I know who Shelley456 is when she comments, but if she is Shelley456 everywhere she comments, then she has devoted some time (theoretically) to establishing that identity, and therefore will be less likely to destroy it by spewing Nazi hate in some online comment board."