Shane Richmond: "To put [Apple's subscriptions policy] into perspective, here’s what a newspaper pays to a newsagent to sell its papers: about 28 per cent. You can argue all you like about whether or not it’s fair that Apple takes a similar cut – and American papers, who traditionally rely a lot more on subscriptions might be more concerned. What does it mean for a service like Spotify, however? They will now have to offer the ability to subscribe within the app at the same price as – or less than – the £9.99 that its subscribers currently pay. Will they raise prices or take the hit themselves?"