News Credit: Making news more transparent

"News credit uses microformats with some specific enhancements to allow journalists, and those producing journalism, to embed basic information to their news articles online which can help the public establish an article’s authorship and provenance. This information is not pejorative or judgmental, rather the basic who, what, when and where of a news article. The equivalent, if you like, of ingredients of the side of a food packet - giving people the information they need to enable them to make informed choices."