Category Archives: mergers

paidContent:UK: Trinity’s Bailey Still Fighting Google, ‘Unique Users Don’t Pay Wages’

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Sly Bailey: "Move away from the general, commoditised packages of news and concentrate on our areas of content where we have unique and intrinsic value. It means rejecting the relentless quest for a gazillion unique users, focusing instead on delivering loyal valuable readers ... Let me tell you, unique users don’t pay the wages.”

MediaGuardian.co.uk: Big newspaper websites ‘erode value of news’, says Sly Bailey

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Trinity Mirror chief exec Sly Bailey: "By creating gargantuan national newspaper websites designed to harness users by the tens of millions, by performing well on search engines like Google, we have eroded the value of news ... News has become ubiquitous. Completely commoditised. Without value to anyone. Other than us as publishers, because we pay for it."