Lewis DVorkin: "The way Forbes sees it, there are two sets of business news consumers — print and digital — and each wants something different. The imperative is to use the same underlying information to serve both. To accomplish that, we’re developing new labor and economic models. That also means educating content creators that their jobs are changing, then providing the right tools to perform tasks associated with those new jobs. ... Most [traditional publishers] still dump their print stories into continuous Web pages that look and feel ten years old (Yes, Forbes does a bit of that, too, but we’re changing. Those old-style pages are being retired as we continue to re-architect our site to put David Whelan’s type of authoritative journalism at the center of a social media experience.)"