Category Archives: Newspapers

Nieman Journalism Lab: The Newsonomics of Google Grouponomics

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Ken Doctor on Groupon: "the remorse being expressed in newspaper buildings across America this week is the same: Why didn’t we come up with that idea? The remorse should go deeper; check out the Groupon Merchant Services page, and try to find a similar one, with similar marketing support, offered by a newspaper company online. In fact, Groupon’s whole pitch to merchants, cheerfully animated in its Grouponomics section, is a textbook lesson in selling local."

paidContent:UK: Local Media May Have Blown Another Online Ads Opportunity

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Robert Andrews: "Through daily coupon deals, place reviews and location sharing, local services is where it’s at. That should finally mean boom-time for local newspapers ... Yet look at the booming crop of next-generation local ad services and you’ll see none was devised by the operators who once had the market all to themselves. "

Grey Cardigan: Extract from the November column

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Grey Cardigan applauds Greater Manchester Police's Twitter incident feed but asks the correct question of chief constable Peter Fahy: "Why not set up a permanent, 24-hour feed of police activity to the Oldham-based Manchester Evening News and its remaining associated weeklies? Then you might not have to stage a publicity stunt the next time the government casts a stern eye over your finances."

New York Times: An iPad Newspaper From News Corp

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How quaint. "The Daily ... will be produced into the evening, and then a button will be pushed and it will be 'printed' for the next morning. There will be updates — the number of which is still under discussion — but not at the velocity or with the urgency of a news Web site. ... And at a time when the ecosystem of news is driven by links, The Daily will have no inbound links from other sites, and nothing outbound either..."

Press Gazette: Press and Journal editor slams journalism degree courses

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"Derek Tucker, the outgoing editor of Aberdeen’s Press and Journal ... said his paper had not 'sold its soul to make an all singing all dancing website' and instead adopted a strategy against the industry norm by imposing strict limits on the amount of content uploaded to its website. ... He said “remaining Jurassic” about the internet had served his paper well as it had managed to avoid the large drop in circulation being suffered elsewhere in the regional press."

Nieman Journalism Lab: Engagement: Where does revenue fit in the equation?

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"Philly.com’sequation puts a numerical value on user engagement by calculating what percentage of the site’s users fulfill certain criteria, including viewing multiple pages, spending more than six minutes on the site, leaving comments, sharing content through social media, or returning regularly. The equation allows philly.com to track how the site is doing in terms of these individual categories of engagement, as well as averaging them out to obtain an overall engagement percentage. ... But several people ... questioned the usefulness of an equation that doesn’t take into account how user behavior affects the news organization’s bottom line ..."

Media Money: Retailers & national newspapers: Too big to fail?

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"The supermarkets have behaved like no other sector during the recession. Unlike everyone else, they continued to spend more and more on press advertising ... Among the nationals, the supermarkets’ behaviour put a floor under the worst effects of recession, blunting its impact. In the end, the really important question for publishers is how much longer the big retail chains will be able to increase their expenditure at this rate."

ReadWriteWeb: Facebook’s Places Feature About to Launch

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"Facebook's location service 'Places' is speeding towards an imminent launch ... Advertising exec Dave Morgan has argued ... that the rise of location based services, because they are so easy to use and compelling, will suck the advertising life-blood out of local newspapers, radio and journalism."