Category Archives: Magazines

Slate: Blogs and Web magazines are looking more and more alike. What’s the difference?

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"While Gawker is dropping the blog format, sites of magazines like Wired and The Atlantic are embracing it. (At both outlets, all articles, other than those that first appeared in print, are published in a blog-like format.) Or check out Newsweek, whose home page lists headlines and snippets in reverse-chronological order, just like at your friend's Blogger site."

Econsultancy: The real problem with magazine iPad apps

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"Publishers shouldn't just assume that the 'interactivity' techies want to see is the 'interactivity' consumers in their target markets really want and most importantly, value. Most internet users don't comment on articles, and of those signed up for Twitter, most don't tweet. From this perspective, it's quite presumptuous to assume that making iPad apps more social will help publishers sell more downloads of them."

AllThingsD: Forbes Gets a Facelift. Next Up: A New Body

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Peter Kafka: "Forbes’s famously cluttered pages have been cleaned up (the print magazine has a new look, too) and that the whole thing looks, and acts, a whole lot like Facebook. That’s very much intentional, says [Lewis D’Vorkin]: 'We are putting news, and the journalists, at the center of social media.'"

WSJ: Apple Courts Publishers to Let It Sell Subscriptions for iPad

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"Apple Inc. in recent weeks has accelerated its efforts to persuade publishers to join the company's first foray into selling newspaper and magazine subscriptions for the iPad tablet computer, according to people familiar with the matter. ... The subscription service Apple has discussed wouldn't allow publishers easy access to customer names or other personal information, a major sticking point for many magazine and newspaper executives, according to people familiar with the matter. Publishers also worry about letting Apple take its typical 30% sales cut on the media it sells. "

Telegraph: Shortlist Media fitted out for self-financed building programme

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"[Mike Soutar], a former editorial director of IPC, founded the business alongside Tim Ewington, a veteran media consultant, in 2007 with £4m of private backing, mostly secured from a group of angel investors. The company, which currently has revenues of £11m, is projecting sales of more than £15m and profitability next year."

WWD: Anna Wintour Weaves Her Web

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"The new vogue.com — created in conjunction with Code and Theory, the digital development company behind the streamlined Web sites of The Daily Beast, Interview magazine and NBC New York — has such elements as an oversize features carousel (which integrates advertisements) with images that are three times larger than before, a locking navigation bar (essentially a traveling table of contents), plus Vogue-inspired typography and lots of white space, or “breathing room,” as Caroline Palmer, editor of vogue.com, put it."

Mashable: Dissecting the New Vogue.com: How One Magazine Did the Web Right

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"the new Vogue.com is essentially a vehicle for fashion multimedia. In the same way that its print counterpart is a showcase for huge, glossy photo spreads, the website is an exhibit for large, high-quality images and video. Full-screen slideshows are a perfect fit for elaborate fashion collection displays, for example."

New York Times: New York Magazine’s Lessons for Harman and Newsweek

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"New York magazine is fast becoming a digital enterprise with a magazine attached. Visitors to the magazine’s various Web sites have doubled since 2007, digital sales are up 70 percent over last year and now constitute 35 percent of the revenue at the company. Its MenuPages app has been downloaded to iPhones over 160,000 times and Vulture, the magazine’s pop culture site, is bulking up in hopes of becoming a national presence. The company said that already 75 percent of its visitors to its various sites come from beyond the New York market."

FolioMag.com: The iPad is Great But Remember—It’s Apple’s Way or the Highway

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"A source told FOLIO: that Sports Illustrated was forced to withdraw its subscription model for an iPad app, even though the magazine felt like it was following similar models of the Wall Street Journal and Wired by allowing print subscribers to access the iPad version free this year, with new readers buying the content a month at a time. Apple is said to have forced SI to change the offer to single copy purchase."

Folio: What Kind of Online Editor Are You?

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"At b-to-b publisher Questex Media, manager of search Alison McPartland and her team have developed a strategy that includes defining key areas certain editors are good at, and trying to apply those lessons to other editors within the group. ... Below are four benchmark classifications for online editors that McPartland and her group developed: Acquisition Expert ... Optimization Editor ... Retention Writer ... Engagement Enhancer..."