Category Archives: Media Platforms

Mashable: Why Burberry Is Now as Much a Media Company as a Fashion Company

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"Burberry staged a 'Tweetwalk' earlier this week during which the London-based fashion house premiered every look on Twitter moments before the models hit the runway. ... Part of the initiative’s success was driven by a series of “Twitter Takeovers” on Burberry’s regional accounts, a spokesperson for the company tells us. Among the participants were Işın Görmüş, editor in chief of Elle Turkey, who tweeted on behalf of @Burberry_Turkey; Daria Shapovalova of Vogue Russia for @Burberry_Russia; and Julia Juyeon Kang, editor in chief of Elle Korea who tweeted for @Burberry_Korea."

estatesgazette.com: Capita Symonds Augmented Reality

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"Estates Gazette and Capita Symonds have joined forces to produce the first-ever augmented reality edition of Estates Gazette. The Capita Symonds advertisements in the print edition on 3 September 2011 can be viewed using the CS AR App downloaded to the iPhone 3GS, iPhone 4 and iPad 2."

Press Gazette: ‘UK media receives more state aid than France and Italy’

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"A study by the Reuters Institute for the Study of Journalism (RISJ) claimed that in 2008 the UK press received £594m of indirect support in the form of VAT-exemptions for copy and subscription sales in the UK. And it also suggests that the government should look at extending VAT-exempt status to digital news outlets. And it also suggests that the government should look at extending VAT-exempt status to digital news outlets."

Wired.com: Sidestepping Apple: From Amazon to Condé Nast, Companies Rethink App Strategies

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"Condé Nast, whose holdings include Wired and The New Yorker, still sells issues of its magazines through their free iPad apps. But after big sales of early issues, the company has also made its iPad editions free for print subscribers — subscriptions it can sell and advertise easily via the web. (Wired.com is owned by a division of Condé Nast.) On Monday, Condé Nast also announced a new media and revenue partnership with social reading app Flipboard. Wired, The New Yorker, Bon Appetit give Flipboard iPad-optimized content. Flipboard provides the reading portal. American Express and Lexus sponsor the special Flipboard editions with their own advertisement. More titles and advertisers will follow. Condé Nast and Flipboard split the revenue."

WSJ.com: Kobo, WSJ Halt Direct Sales on Apple-Device Apps

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"News Corp.'s Wall Street Journal, which has been circumventing Apple's payment system by providing links to its website from inside the iPad app, will soon remove all purchasing options in the app in response to Apple's new rules. People who download the app and want to subscribe will have to either call customer service or visit WSJ.com."

Propublica: The Opportunity Gap

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An amazing project: ProPublica's investigation into access to advanced courses in US secondary education includes a database of schools allows users to log in with Facebook to look up their school. There are individual pages for each state, district, and school, and a page allowing users to compare schools (and Tweet their comparisons).