Category Archives: seo

Folio: What Kind of Online Editor Are You?

Posted on by
Reply
"At b-to-b publisher Questex Media, manager of search Alison McPartland and her team have developed a strategy that includes defining key areas certain editors are good at, and trying to apply those lessons to other editors within the group. ... Below are four benchmark classifications for online editors that McPartland and her group developed: Acquisition Expert ... Optimization Editor ... Retention Writer ... Engagement Enhancer..."

Sparksheet: The New Yorker On Brand: Q&A with Web Editor Blake Eskin

Posted on by
Reply
Eskin: "The most immediate business goal of all Condé Nast websites is to generate print subscriptions. Having a website is much easier than sending out a lot of mail to people – especially younger people who don’t necessarily open mail. And the website has been a consistent generator of subscriptions."

OJR: Student journalists need to learn SEO more than they need AP style

Posted on by
1
Robert Niles: "The newspaper industry developed a common style, maintained by the Associated Press, to meet the communication needs of a print-based industry trying to most effectively communicate with a broad audience. Today's online publishers, editors and reporters need a new style that most effectively allows their words to reach their intended audiences. Unfortunately for them, the print-inspired AP style is not that. Today's (and tomorrow's) journalists need to learn search engine optimization [SEO] techniques as much as, if not more than their predecessors who worked the print industry needed to learn AP."

paidContent: Memo To News Sites: There Is No Future In ‘Digital Razzle Dazzle’

Posted on by
2
John Yemma: "While SEO won’t cause readers to flock to stories about urban poverty or the Euro, people who care about those subjects are crucial to us, and—to be blunt—to a certain type of advertiser. They are the influencers, the tipping-point people. Influencers live in narrow channels and respond to articles that make it clear why things matter and how problems are being solved."

Search Engine Watch: One Man’s Keywords are Another Man’s List of Forbidden ‘Newsspeak’ Words and Phrases

Posted on by
1
"No journalist will respond well to being handed a list of search terms to use or a list of trite clichés to avoid using. That's why it is important to teach journalists how to do keyword research themselves, so they get to decide which words and phrases are relevant and important to their story..."

Mediaite: Washington Post Blames Increased Typos On Staff Cuts, SEO

Posted on by
Reply
Washington Post ombudsman Andrew Alexander: "The answer may be less about staffing levels and more about the changing duties of copy editors. Gone are the days when they primarily detected errors and smoothed prose for the next day’s newspaper. Now they must also operate in an online environment where 'search-engine optimization' is a key goal. That requires new skills and time-consuming additional duties. ... This week, The Post will begin search-engine optimization training for the entire newsroom. Front-end help from reporters and other staff should ease the burden on copy editors."

Econsultancy: Five killer tips for successful paid content businesses

Posted on by
Reply
A great post from Econsultancy. My favourite bit: "Great web techies will give you agility, a competitive advantage and an IP asset that is really important. Interestingly also, the best editorial people I’ve been able to recruit have been open to leaving their previous roles because of their frustrations with the tech infrastructure where they were. Great web content folk are massively attracted by great web techie folk."

Publish2 Blog: Nine Steps to Verified Link Journalism

Posted on by
Reply
"If you see a blog post titled '10 Iconic Journalists Every J-Student Should Study' and want to share it with your Twitter followers, Facebook friends, or old-fashioned e-mail contacts, please consider what you’re endorsing when you link to it. ... I’ve wondered since last night, when I first saw the link, if people realized what it was: linkbaiting as SEO, with the hopes of increasing traffic to an irrelevant site, boosting its rank in search results for the keywords in its URL."

Econsultancy: 3am site goes from swearing off SEO to keyword stuffing in 3 months

Posted on by
Reply
Malcolm Coles (on November 18): "The Daily Mirror's 3am.co.uk gossip site has gone from disavowing SEO and promising to concentrate on building a loyal audience - to stuffing its HTML titles with as many keywords as it can think of. And then adding some more. Before finally making sure Britney is in there."