"I did a piece of search log analysis, where I examined the 500 most popular queries used on the site during a month, and classified them into broad types. 28% of the most popular queries were for what I classed as 'Guardian Navigation', i.e. queries like 'crossword', 'G2' or 'podcast'. The second most popular type of query was for a person's name, making up 27%. These names included Guardian contributors, political figures, sporting figures and celebrities. The third most popular type of query was location based. Often these were simple one word searches for a country name, and in total these made up 23% of the top 500 search terms. "