Category Archives: metrics

Steve Yelvington: Lookie Lou isn’t really a customer

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"Website users are not fungible. Some of them are very valuable. Some of them are worse than worthless, consuming resources or otherwise making a nuisance of themselves beyond reason. If there is a magic to operating a successful website, it's in figuring out how to identify the valuable ones and harvest that value, while not wasting time, energy or other resources on the others."

Nieman Journalism Lab: Measuring reader engagement by how often they copy and paste

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"[Tynt] Tracer’s backend ... allows publishers to see which pages — and, even better, which parts of those pages — are most frequently copied. In a creepy twist, Tracer also counts how many times text is highlighted on a page, even if the user never reaches for the ⌘ and C keys. (Or ctrl and C for PC types.)"

ComputerWeekly.com: Twitter: UK’s fastest growing website

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"According to Hitwise, Twitter has become a key source of traffic to other websites. During May 2009, Twitter was the 30th-biggest source of traffic for other sites in the UK, accounting for 1 in every 350 visits to a typical website. Over half of this traffic (55.9%) is sent to other content-driven online media sites, such as social networks, blogs, and news and entertainment websites."

Wired.co.uk: Crunch time for British newspapers

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Peter Kirwan: "[Many] of our wilder ideas about what’s happening to British journalism have emerged, by osmosis, from the US. ... In some ways, however, the US newspaper market is different from ours. ... In terms of sheer awfulness, the numbers reported by some of America’s metro newspapers outstrip anything we’re seeing in the UK. ... In the US, debt has become a problem in ways that still seem exotic from a UK perspective. ... Locked into a US-style patchwork of local monopolies, Britain’s regional chains have spent the last six months watching their print-based ad revenues melting into thin air. ... The stakes are not quite so high – yet – for Britain’s national press."

ReadWriteWeb: Hitwise: News Sites Need Search Engines and Aggregators

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"According to Hitwise, the Drudge Report is the largest single source of visitors to news and media sites. Google News (1.5%), CNN.com (1.4%) and Yahoo! News (0.8%) also drive relatively large amounts of traffic, but it is interesting that no single site really holds anything close to a monopoly here."