Category Archives: ABCe

BBC Magazines joins ABCe reporting

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When the magazine ABC figures are (officially) released on Thursday, BBC Magazines will become the first consumer magazine publisher to release an ABC Group Product Report combining web site ABCe figures available along with magazine ABC figures. BBC Magazines will provide online traffic figures for Top Gear and Radio Times. There’s little doubt that this will provide [...]

Indy joins monthly ABCe reporting

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The Independent’s web site will join its broadsheet rivals in revealing its ABCe web traffic figures each month, Revolution reported this week. This is very good news — hopefully the other newspapers web sites will take the same approach — so far only the Guardian, Sun, Times, and Telegraph reveal their ABCe-audited server-centric web site traffic [...]

In the Ajax age, the pageview is a dying metric

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In the latest move in the eternal debate about the most appropriate metrics for measuring web sites’ readership, the Internet market research firm Nielsen/Netratings has added new time-based metrics to its profiles. The Internet market research firm has added “total minutes” and “total sessions” alongside existing “average time per person” and “average number of sessions per [...]

Is a new metric needed for newspaper web stats?

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The standard metric for measuring newspaper websites’ traffic statistics could be changed to daily unique users, Journalism.co.uk reports. Speaking on Friday at a conference organised by the Association of Online Publishers, ABCe chief executive Richard Foan said daily figures would allow publishers to better reflect fluctuations in traffic over the course of a month. The propsal [...]

Monthly ABCe figures for broadcasters’ streaming content?

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Broadcast is reporting that a working party of leading broadcasters, including the BBC, ITV, Channel 4, Five, Sky has tasked ABCe to “provide basic statistical reports using agreed criteria” about streaming media on their web sites. The working party also includes the broadcast ratings organisation Barb and the Institute of Practitioners in Advertising. Broadcast says ABCe reports [...]