Category Archives: marketing

Six Pixels of Separation: Will A Brands Next Big Move Be A Journalism Department?

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Mitch Joel: "Instead of plopping Social Media into your communications or marketing department, why not start a journalism department (or start off in a more humble way by hiring a journalist part-time to write content that your organization will publish). ... We're not talking about a journalist who is working for you as a writer. That would be missing the point. The idea here is to start creating content that is both valuable and needed. "

The Wall Blog: Facebook is not about brands getting fans it is about engaging with them

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Pete Davis: "Can [brands] really create the engaging content that will have their followers believing that their brand in someway reflects their lifestyle choices – whether that be through association with fashion, culture, music or general interest. Unless they happen to be another Natalie Massanet or a brand like Sony that has its own editorial team, the chances are the answer is no. The content generated on Facebook and other branded content ventures cannot be sales or PR driven; it has to be more subtle than that. It needs to reflect the lifestyle choices of the brand’s target audience. ... To my mind there is an opportunity here for brands to associate themselves with key content creators, such as magazine publishers to create this material on their behalf."

psmith, journalist: It’s not about selling news, it’s about keeping customers

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"Forget worrying about journalism and who’s going to fund your Baghdad bureau for just a minute and ponder this: news does not sell itself. Newspapers like The Times are learning now what digital B2B titles have known for years – that making a paid-for news product work online needs a great deal of specialised marketing, promotion, management and practical know-how."

psmith, journalist: It’s not about selling news, it’s about keeping customers

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"Forget worrying about journalism and who’s going to fund your Baghdad bureau for just a minute and ponder this: news does not sell itself. Newspapers like The Times are learning now what digital B2B titles have known for years – that making a paid-for news product work online needs a great deal of specialised marketing, promotion, management and practical know-how."

Econsultancy: Five killer tips for successful paid content businesses

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A great post from Econsultancy. My favourite bit: "Great web techies will give you agility, a competitive advantage and an IP asset that is really important. Interestingly also, the best editorial people I’ve been able to recruit have been open to leaving their previous roles because of their frustrations with the tech infrastructure where they were. Great web content folk are massively attracted by great web techie folk."

Mashable: 10 News Media Content Trends to Watch in 2010

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"A look at several trends in content distribution and presentation that we will likely see more of in 2010. ... 1. Living Stories ... 2. Real-Time News Streams ... 3. Blogozines ... 4. Distributed Social News ... 5. News Goes Mobile ... 6. The Year of Geo-Location ... 7. Story-Streaming ... 8. Social TV Online ... 9. Marketers as Producers ... 10. Social News Gaming."