Category Archives: mailonline

Media Guardian: MailOnline: what is the secret of its success?

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"How did an internet-averse paper become the world's second largest English-language newspaper website (after the New York Times) so quickly? ... MailOnline has chased traffic aggressively and now captures 35% of all UK newspaper online traffic, recording 446% audience growth in three years without spending anything on marketing."

Observer: Look again and Fleet Street’s disasters may only be on paper

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Peter Preston: "Mail Online's startling growth still only added up to £9m in revenue last year. But halfway to salvation is much better than stuck in the starting blocks - and when Mr [Murdoch] says that his Wall Street Journal will take $100m in net service subscriptions and another $100m in web advertising this year, you can glimpse a future beginning to happen."

Journalism.co.uk Editors’ Blog: BNP members list leak gathers pace online – to link or not to link?

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"The UK’s national newspaper websites aren’t linking [to the leaked BNP membership list] either, though Mail Online posts both a screengrab of the list and pictures of alleged members and individual articles are being posted about ‘members’, their identies and any action taken by employers."