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	<title>Martin Stabe &#187; longtail</title>
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	<link>http://www.martinstabe.com</link>
	<description>A UK-centric look at new media and online journalism</description>
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		<title>Mediabistro: FishbowlNY: Wikipedia Breathes New Life Into Seminal Scientology Expose</title>
		<link>http://www.mediabistro.com/fishbowlny/new_media/wikipedia_breathes_new_life_into_seminal_scientology_expose_155092.asp?c=rss</link>
		<comments>http://www.mediabistro.com/fishbowlny/new_media/wikipedia_breathes_new_life_into_seminal_scientology_expose_155092.asp?c=rss#comments</comments>
		<pubDate>Mon, 15 Mar 2010 21:22:39 +0000</pubDate>
		<dc:creator>Martin Stabe</dc:creator>
				<category><![CDATA[archives]]></category>
		<category><![CDATA[links]]></category>
		<category><![CDATA[longtail]]></category>
		<category><![CDATA[time]]></category>
		<category><![CDATA[Wikipedia]]></category>

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		<description><![CDATA[&#34;Over the weekend, prominent placement on Wikipedia&#39;s main page launched a nearly twenty-year-old Time magazine article about Scientology onto the Time site&#39;s &#39;most-read&#39; list.&#34; <a href="http://www.mediabistro.com/fishbowlny/new_media/wikipedia_breathes_new_life_into_seminal_scientology_expose_155092.asp?c=rss">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[&quot;Over the weekend, prominent placement on Wikipedia&#039;s main page launched a nearly twenty-year-old Time magazine article about Scientology onto the Time site&#039;s &#039;most-read&#039; list.&quot;]]></content:encoded>
			<wfw:commentRss>http://www.martinstabe.com/2010/03/15/mediabistro-fishbowlny-wikipedia-breathes-new-life-into-seminal-scientology-expose/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cision Blog: Curious inequalities in corporate news volume endure, despite Internet forces</title>
		<link>http://blog.us.cision.com/2009/05/curious-inequalities-in-corporate-news-volume-endure-despite-internet-forces/</link>
		<comments>http://blog.us.cision.com/2009/05/curious-inequalities-in-corporate-news-volume-endure-despite-internet-forces/#comments</comments>
		<pubDate>Fri, 29 May 2009 07:02:34 +0000</pubDate>
		<dc:creator>Martin Stabe</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[links]]></category>
		<category><![CDATA[longtail]]></category>
		<category><![CDATA[Public Relations]]></category>

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		<description><![CDATA[&#34;Using data from the Cision Index from 2002 to 2009, we are able to conclude that just 15 of American’s 100 largest companies (by revenue) collectively receive half of all news coverage. The remaining 85 largest U.S. companies share the other half.  This trend has repeated itself throughout the decade despite huge medium shifts in the news industry.&#34; <a href="http://blog.us.cision.com/2009/05/curious-inequalities-in-corporate-news-volume-endure-despite-internet-forces/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[&quot;Using data from the Cision Index from 2002 to 2009, we are able to conclude that just 15 of American’s 100 largest companies (by revenue) collectively receive half of all news coverage. The remaining 85 largest U.S. companies share the other half.  This trend has repeated itself throughout the decade despite huge medium shifts in the news industry.&quot;]]></content:encoded>
			<wfw:commentRss>http://www.martinstabe.com/2009/05/29/cision-blog-curious-inequalities-in-corporate-news-volume-endure-despite-internet-forces/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fuel Interactive: The Life and Times of A Twitter Link</title>
		<link>http://www.fuelinteractive.com/blog/2009/03/the-life-and-times-of-a-twitte.cfm</link>
		<comments>http://www.fuelinteractive.com/blog/2009/03/the-life-and-times-of-a-twitte.cfm#comments</comments>
		<pubDate>Wed, 04 Mar 2009 15:15:34 +0000</pubDate>
		<dc:creator>Martin Stabe</dc:creator>
				<category><![CDATA[attention]]></category>
		<category><![CDATA[links]]></category>
		<category><![CDATA[longtail]]></category>
		<category><![CDATA[Twitter]]></category>

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		<description><![CDATA[&#34;while a tweet lasts forever in search.twitter.com, it only lasts for a few moments in the eyes of 99% of your followers.  If you have a follower who is not watching their twitter stream when you tweet, your message falls on def ears since you&#39;re likely going to be off of their 1st page.&#34; <a href="http://www.fuelinteractive.com/blog/2009/03/the-life-and-times-of-a-twitte.cfm">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[&quot;while a tweet lasts forever in search.twitter.com, it only lasts for a few moments in the eyes of 99% of your followers.  If you have a follower who is not watching their twitter stream when you tweet, your message falls on def ears since you&#039;re likely going to be off of their 1st page.&quot;]]></content:encoded>
			<wfw:commentRss>http://www.martinstabe.com/2009/03/04/fuel-interactive-the-life-and-times-of-a-twitter-link/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Dan Blank: Frankenstein Content: Make Your Articles Come Alive</title>
		<link>http://danblank.com/blog/2009/02/27/frankenstein-content-make-your-articles-come-alive/</link>
		<comments>http://danblank.com/blog/2009/02/27/frankenstein-content-make-your-articles-come-alive/#comments</comments>
		<pubDate>Sat, 28 Feb 2009 19:25:18 +0000</pubDate>
		<dc:creator>Martin Stabe</dc:creator>
				<category><![CDATA[archives]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[links]]></category>
		<category><![CDATA[longtail]]></category>
		<category><![CDATA[Magazines]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[Online]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[&#34;I realize that no matter what a brand does, they will still get a Long Tail chart - there will always be articles that receive a lot of traffic, and always some that receive much less. Luckily, we have quite a few tools to help us understand what our readers love, and what we can be doing to make them love us even more. In terms of NEW content that a brand is creating, I propose the following: [cut off the tail and grow the area under the head].&#34; <a href="http://danblank.com/blog/2009/02/27/frankenstein-content-make-your-articles-come-alive/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[&quot;I realize that no matter what a brand does, they will still get a Long Tail chart - there will always be articles that receive a lot of traffic, and always some that receive much less. Luckily, we have quite a few tools to help us understand what our readers love, and what we can be doing to make them love us even more. In terms of NEW content that a brand is creating, I propose the following: [cut off the tail and grow the area under the head].&quot;]]></content:encoded>
			<wfw:commentRss>http://www.martinstabe.com/2009/02/28/dan-blank-frankenstein-content-make-your-articles-come-alive/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Digital Deliverance: EPublishing Innovations Forum 2008</title>
		<link>http://www.digitaldeliverance.com/blog/2008/06/epublishing_innovations_forum_1.html#more</link>
		<comments>http://www.digitaldeliverance.com/blog/2008/06/epublishing_innovations_forum_1.html#more#comments</comments>
		<pubDate>Fri, 20 Jun 2008 15:04:49 +0000</pubDate>
		<dc:creator>Martin Stabe</dc:creator>
				<category><![CDATA[Essential Reading for Online Journalism]]></category>
		<category><![CDATA[links]]></category>
		<category><![CDATA[longtail]]></category>
		<category><![CDATA[Newspapers]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[personalisation]]></category>

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		<description><![CDATA[Vin Crosbie: &#34;Mass Media are wonderful at satisfying the very few common interests. Those practices are so-so at satisfying group interests ... But they are frankly lousy at satisfying very specific interests.&#34; <a href="http://www.digitaldeliverance.com/blog/2008/06/epublishing_innovations_forum_1.html#more">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[Vin Crosbie: &quot;Mass Media are wonderful at satisfying the very few common interests. Those practices are so-so at satisfying group interests ... But they are frankly lousy at satisfying very specific interests.&quot;]]></content:encoded>
			<wfw:commentRss>http://www.martinstabe.com/2008/06/20/digital-deliverance-epublishing-innovations-forum-2008/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Silicon Alley Insider: Ashley Alexandra Dupre: Not Rich Yet. Will She Ever Be?</title>
		<link>http://www.alleyinsider.com/2008/3/ashley_alexandra_dupre_not_rich_yet_will_she_ever_be_</link>
		<comments>http://www.alleyinsider.com/2008/3/ashley_alexandra_dupre_not_rich_yet_will_she_ever_be_#comments</comments>
		<pubDate>Mon, 17 Mar 2008 17:07:27 +0000</pubDate>
		<dc:creator>Martin Stabe</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[links]]></category>
		<category><![CDATA[longtail]]></category>
		<category><![CDATA[nypost]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[spitzer]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[&#34;The NY Post reports that Ashley Alexandra Dupre has sold more than 300,000 digital downloads via online music store Amie Street, and says Ashley has netted more than $200,000. That's not true.&#34; <a href="http://www.alleyinsider.com/2008/3/ashley_alexandra_dupre_not_rich_yet_will_she_ever_be_">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[&quot;The NY Post reports that Ashley Alexandra Dupre has sold more than 300,000 digital downloads via online music store Amie Street, and says Ashley has netted more than $200,000. That's not true.&quot;]]></content:encoded>
			<wfw:commentRss>http://www.martinstabe.com/2008/03/17/silicon-alley-insider-ashley-alexandra-dupre-not-rich-yet-will-she-ever-be/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Long Tail: An independent filmmaker&#8217;s lament</title>
		<link>http://www.thelongtail.com/the_long_tail/2007/09/an-independent-.html</link>
		<comments>http://www.thelongtail.com/the_long_tail/2007/09/an-independent-.html#comments</comments>
		<pubDate>Sat, 29 Sep 2007 10:38:18 +0000</pubDate>
		<dc:creator>Martin Stabe</dc:creator>
				<category><![CDATA[links]]></category>
		<category><![CDATA[longtail]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[Jeff Back of Quietwater Films writes to Chris Anderson: &#34;Your Long Tail theory is a basic and profound truth that I happily embrace AS A CONSUMER.  But as a producer and creator of Long Tail content it is basically spelling out my doom.&#34; <a href="http://www.thelongtail.com/the_long_tail/2007/09/an-independent-.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[Jeff Back of Quietwater Films writes to Chris Anderson: &quot;Your Long Tail theory is a basic and profound truth that I happily embrace AS A CONSUMER.  But as a producer and creator of Long Tail content it is basically spelling out my doom.&quot;]]></content:encoded>
			<wfw:commentRss>http://www.martinstabe.com/2007/09/29/the-long-tail-an-independent-filmmakers-lament/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Media Nation: Google ads and &quot;the long tail&quot;</title>
		<link>http://medianation.blogspot.com/2007/09/google-ads-and-long-tail.html</link>
		<comments>http://medianation.blogspot.com/2007/09/google-ads-and-long-tail.html#comments</comments>
		<pubDate>Mon, 03 Sep 2007 21:11:04 +0000</pubDate>
		<dc:creator>Martin Stabe</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[links]]></category>
		<category><![CDATA[longtail]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[Dan Kennedy: &#34;Does Lou Ureneck really think the little guys whose ads have popped up on his Web site about fishing in Greece would otherwise be taking out ads in newspapers?&#34; <a href="http://medianation.blogspot.com/2007/09/google-ads-and-long-tail.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[Dan Kennedy: &quot;Does Lou Ureneck really think the little guys whose ads have popped up on his Web site about fishing in Greece would otherwise be taking out ads in newspapers?&quot;]]></content:encoded>
			<wfw:commentRss>http://www.martinstabe.com/2007/09/03/media-nation-google-ads-and-the-long-tail/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Long Tail: Wired&#8217;s Long Tail web strategy: the Three Cs</title>
		<link>http://www.longtail.com/the_long_tail/2007/08/wireds-long-tai.html</link>
		<comments>http://www.longtail.com/the_long_tail/2007/08/wireds-long-tai.html#comments</comments>
		<pubDate>Sat, 11 Aug 2007 18:06:22 +0000</pubDate>
		<dc:creator>Martin Stabe</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[links]]></category>
		<category><![CDATA[longtail]]></category>
		<category><![CDATA[Magazines]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[&#34;One of the questions I get most often is how I apply the Long Tail strategy to my day job of running Wired...: <a href="http://www.longtail.com/the_long_tail/2007/08/wireds-long-tai.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[&quot;One of the questions I get most often is how I apply the Long Tail strategy to my day job of running Wired...:]]></content:encoded>
			<wfw:commentRss>http://www.martinstabe.com/2007/08/11/the-long-tail-wireds-long-tail-web-strategy-the-three-cs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>The Long Tail: Rupert Murdoch, Longtailer</title>
		<link>http://www.longtail.com/the_long_tail/2007/05/rupert_murdoch_.html</link>
		<comments>http://www.longtail.com/the_long_tail/2007/05/rupert_murdoch_.html#comments</comments>
		<pubDate>Sat, 05 May 2007 20:48:37 +0000</pubDate>
		<dc:creator>Martin Stabe</dc:creator>
				<category><![CDATA[forbes]]></category>
		<category><![CDATA[longtail]]></category>
		<category><![CDATA[Rupert Murdoch]]></category>
		<category><![CDATA[socialnetworks]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[Murdoch in Forbes: &#34;Media companies don't control the conversation anymore, at least not to the extent that we once did.&#34; <a href="http://www.longtail.com/the_long_tail/2007/05/rupert_murdoch_.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[Murdoch in Forbes: &quot;Media companies don't control the conversation anymore, at least not to the extent that we once did.&quot;]]></content:encoded>
			<wfw:commentRss>http://www.martinstabe.com/2007/05/05/the-long-tail-rupert-murdoch-longtailer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Virtual Economics: The people still known as the audience</title>
		<link>http://virtualeconomics.typepad.com/virtualeconomics/2007/04/more_on_the_myt.html</link>
		<comments>http://virtualeconomics.typepad.com/virtualeconomics/2007/04/more_on_the_myt.html#comments</comments>
		<pubDate>Fri, 20 Apr 2007 11:38:35 +0000</pubDate>
		<dc:creator>Martin Stabe</dc:creator>
				<category><![CDATA[Flickr]]></category>
		<category><![CDATA[longtail]]></category>
		<category><![CDATA[statistics]]></category>
		<category><![CDATA[ugc]]></category>
		<category><![CDATA[YouTube]]></category>

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		<description><![CDATA[Seamus McCauley: &#34;The idea of a participative, read/write web2.0 is a myth - that most people simply aren't contributing, just consuming.&#34; <a href="http://virtualeconomics.typepad.com/virtualeconomics/2007/04/more_on_the_myt.html">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[Seamus McCauley: &quot;The idea of a participative, read/write web2.0 is a myth - that most people simply aren't contributing, just consuming.&quot;]]></content:encoded>
			<wfw:commentRss>http://www.martinstabe.com/2007/04/20/virtual-economics-the-people-still-known-as-the-audience/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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