"I realize that no matter what a brand does, they will still get a Long Tail chart - there will always be articles that receive a lot of traffic, and always some that receive much less. Luckily, we have quite a few tools to help us understand what our readers love, and what we can be doing to make them love us even more. In terms of NEW content that a brand is creating, I propose the following: [cut off the tail and grow the area under the head]."