Category Archives: location

Terry Heaton’s PoMo Blog: Another opportunity lost

Posted on by
1
"Facebook’s announcement yesterday of its entry into the “check-in” space is yet another blow to local media. Local businesses — many of whom already are deep into Facebook — are now being encouraged to create their “places” pages, which is what users will see when they check in via Facebook. Why is FB doing this? The gold in the hills of local advertising."

ReadWriteWeb: Facebook’s Places Feature About to Launch

Posted on by
1
"Facebook's location service 'Places' is speeding towards an imminent launch ... Advertising exec Dave Morgan has argued ... that the rise of location based services, because they are so easy to use and compelling, will suck the advertising life-blood out of local newspapers, radio and journalism."

CJR: What it’s Like to Be The Wall Street Journal’s Friend

Posted on by
Reply
"Several news organizations have started their own Foursquare accounts in order to push their online content to users based on their physical location. ... Having your Foursquare-augmented-reality experience curated by a brand you know and trust might not be so bad. There’s a lot of noise out there; if I’m using Foursquare to augment my reality anyway, maybe I would like to have my pop-ups limited to the things I actually care about. Like, say, information about interesting historical buildings, or a feed of recent news stories linked to the physical locations where they happened."

The Next Web: Proof That Location’s Gone Mainstream: The Celebrity Stalking App

Posted on by
1
"Now [OK!] magazine’s publisher, Northern & Shell has released an iPhone app that is essentially a location-based guide to celebrity hangouts and misdemeanors. The app uses the iPhone’s location services to help you locate nearby celebrity haunts and find out which big names like to hang at them. ... Users can chat to staff writers via Twitter from the app and if they spot a celebrity, they can upload a geotagged image which may end up getting used in the magazine."

Poynter Online: How EveryBlock Code is Being Used to Develop Location-Based Journalism

Posted on by
Reply
"Over and over again, the growing importance of location awareness in journalism -- the ability to connect the events of the day to a particular spot on the planet -- was mentioned, along with EveryBlock's role in paving the way for more news organizations to deliver news by location."

Wired: Future of the Web: Location, Location, Location

Posted on by
Reply
"Location-based applications are quickly becoming the hot new thing on phones. .... The whole reason the web revolutionized the world was that it rendered geography irrelevant. People connected worldwide based not on location but on their common interests ... Now mobile phones are inverting everything again, in the other direction — because your location becomes most important thing about you. So how is the return of geography going to change our lives?"

New York Times: A Trove of Clues From Smartphones for Marketers

Posted on by
Reply
"Advertisers already tailor ads for small groups of consumers on the Web based on personal information. But cellphones have a much higher potential for personalized advertising, especially when they use applications like Yelp or Urbanspoon with GPS to identify a person’s location, right down to the street corner where they are standing."