Category Archives: lbs

Terry Heaton’s PoMo Blog: Another opportunity lost

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"Facebook’s announcement yesterday of its entry into the “check-in” space is yet another blow to local media. Local businesses — many of whom already are deep into Facebook — are now being encouraged to create their “places” pages, which is what users will see when they check in via Facebook. Why is FB doing this? The gold in the hills of local advertising."

ReadWriteWeb: Facebook’s Places Feature About to Launch

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"Facebook's location service 'Places' is speeding towards an imminent launch ... Advertising exec Dave Morgan has argued ... that the rise of location based services, because they are so easy to use and compelling, will suck the advertising life-blood out of local newspapers, radio and journalism."

Poynter Online: How EveryBlock Code is Being Used to Develop Location-Based Journalism

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"Over and over again, the growing importance of location awareness in journalism -- the ability to connect the events of the day to a particular spot on the planet -- was mentioned, along with EveryBlock's role in paving the way for more news organizations to deliver news by location."

Wired: Future of the Web: Location, Location, Location

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"Location-based applications are quickly becoming the hot new thing on phones. .... The whole reason the web revolutionized the world was that it rendered geography irrelevant. People connected worldwide based not on location but on their common interests ... Now mobile phones are inverting everything again, in the other direction — because your location becomes most important thing about you. So how is the return of geography going to change our lives?"

New York Times: A Trove of Clues From Smartphones for Marketers

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"Advertisers already tailor ads for small groups of consumers on the Web based on personal information. But cellphones have a much higher potential for personalized advertising, especially when they use applications like Yelp or Urbanspoon with GPS to identify a person’s location, right down to the street corner where they are standing."

Wired: I Am Here: One Man’s Experiment With the Location-Aware Lifestyle

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"I became a geo-guinea pig. My plan: Load every cool and interesting location-aware program I could find onto my iPhone and use them as often as possible. For a few weeks, whenever I arrived at a new place, I would announce it through multiple social geoapps. ... The trouble started right away."