Dutch fashion brand G-Star Raw using location-based mobile marketing, but "even experts in this field acknowledge a serious lack of hard data about the commercial power of location-based services."
"Facebook’s announcement yesterday of its entry into the “check-in” space is yet another blow to local media. Local businesses — many of whom already are deep into Facebook — are now being encouraged to create their “places” pages, which is what users will see when they check in via Facebook. Why is FB doing this? The gold in the hills of local advertising."
"Facebook's location service 'Places' is speeding towards an imminent launch ... Advertising exec Dave Morgan has argued ... that the rise of location based services, because they are so easy to use and compelling, will suck the advertising life-blood out of local newspapers, radio and journalism."
"[W]e're introducing Search with My Location for iPhone 3.0. Now if I want to know which jazz clubs are near me, I don't have to specify a location - I just search for "jazz clubs"."
"Over and over again, the growing importance of location awareness in journalism -- the ability to connect the events of the day to a particular spot on the planet -- was mentioned, along with EveryBlock's role in paving the way for more news organizations to deliver news by location."
"Location-based applications are quickly becoming the hot new thing on phones. .... The whole reason the web revolutionized the world was that it rendered geography irrelevant. People connected worldwide based not on location but on their common interests ... Now mobile phones are inverting everything again, in the other direction — because your location becomes most important thing about you. So how is the return of geography going to change our lives?"
"We've released an EveryBlock iPhone app, which combines the iPhone location-awareness with EveryBlock's rich assortment of local news."
"Advertisers already tailor ads for small groups of consumers on the Web based on personal information. But cellphones have a much higher potential for personalized advertising, especially when they use applications like Yelp or Urbanspoon with GPS to identify a person’s location, right down to the street corner where they are standing."
"I became a geo-guinea pig. My plan: Load every cool and interesting location-aware program I could find onto my iPhone and use them as often as possible. For a few weeks, whenever I arrived at a new place, I would announce it through multiple social geoapps. ... The trouble started right away."
"The US Patent & Trademark Office recently published a flurry of Apple patents related to location-based services. ..."
"Google has added the ability to search by a user's location to mobile search on select Windows Mobile devices. The feature, dubbed "My Location" uses the Google Gears Geolocation API, which employs Cell ID Technology aka cellular triangulation."
"[Y]ou can now opt to receive email alerts for your [Outside.in] Radar. You’ll get an email anytime someone publishes news happening within 1,000 feet of your selected location, or about any topic or favorite place you’ve added to your Radar."
"Yahoo on Tuesday announced general availability of Fire Eagle, which enables users to their mark their location on the Web and is being leveraged in applications such as travel and messaging systems."
The full report is now avilable from the Medill Journalism School team studying the impact of location-based technologies on journalism.