Category Archives: johnston_press

TheMediaBriefing: The new wave of digital media CEOs taking over old media companies

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Peter Kirwan: "We’re now starting to witness a long overdue exit for [media industry] chief executives of the Baby Boom generation. ... We’re also witnessing the rise of a new generation of managers who got their big breaks in the online world from the late 1990s onward. What’s different about these bosses is their hard-won understanding of digital platforms, online sales and the power of data. They might not be digital natives. But as digital immigrants go, they’ve adapted extraordinarily well to changed circumstances."

paidContent:UK: Local Media May Have Blown Another Online Ads Opportunity

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Robert Andrews: "Through daily coupon deals, place reviews and location sharing, local services is where it’s at. That should finally mean boom-time for local newspapers ... Yet look at the booming crop of next-generation local ad services and you’ll see none was devised by the operators who once had the market all to themselves. "

Peterborough Today: What do you think of our new website?

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Is this the first of the redesigned Johnston Press sites? As is typical of a post introducing a redesing, there are lots of unhappy comments. Odd to have news sponsored by the local council. Update: Apparently the Grantham Journal was the first site to use the new JP templates. I had missed that. Thanks to Sarah in the comments.

currybetdotnet: Don’t put Johnston Press on trial over their paywall experiment

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Martin Belam: "At the minute, Johnston Press have some sites giving away free ad-supported content, some sites have content snippets urging users to buy the paper, and some sites are charging a subscription for access. Essentially they are doing an A/B/C test of their entire business model online for three months. As someone who advocates user-testing at every stage of product development, how can I argue with that?"

Comment is free: Why journalism needs paywalls

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Tim Luckhurst: "Today a newspaper innovation is launched that can help the free world's news industry to recover the prosperity it first achieved under Queen Victoria. Johnston Press, Britain's most prolific newspaper publisher with 286 titles, will place the online content of six of its local titles behind paywalls." Seriously?

Press Gazette: The Wire: Johnston Press to introduce paywalls next week

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Commenter on Presss Gazette neatly sums up the case against paywalls for general news: "I'll save everybody time and angst. This model was tried before by many newspapers. Here's what happened. Pay wall goes up; traffic drops like a rock. Advertisers want new cheaper ad rates for low traffic figures. Audience goes elsewhere. Management freaks. Paywall comes down. Audience still elsewhere. Advertising rates are now rock bottom. Its a dead end proposition."