Roy Greenslade in a column on what the B2B publishers are doing to cut their costs: "The web can be seen as an enemy, encroaching on territory once ruled by print, or it can become a friend, acting as a complement to the editorial provided in print form. There are no hard and fast rules about what should go on one platform rather than another. It varies with the particular niche. Some accept that news, like ads, will inevitably feature only on the web. But that allows for longer analytical pieces to be carried in print."