Category Archives: hearst

Advertising Age: Newspapers Follow Groupon’s Suit; Enjoy Slice of Group-Buying Pie

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"Even newspapers are following Groupon's lead. It's no surprise, considering the 3-year-old startup made a reported $760 million in revenue from local merchants last year -- that's one-quarter of the entire newspaper industry's online revenue. ... [M]edia companies are seeing their own Groupon-style deals bring in new revenue. ... Media companies are taking different routes to daily deals. Some partner with outside firms for white-label e-commerce and email tech. Others, like Meredith, look to partners to sell deals on their behalf."

New York Times: Seattle Paper Stops Printing and Shifts to Web

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"The P-I lost $14 million last year, according to Hearst, and its transition to an all-digital product will be closely watched in an industry that is fast losing revenue, is casting around for a new economic model and still relies on print for about 90 percent of its revenue. The company recently instructed all of its newspapers to look for ways to charge for digital content — on mobile devices, if not online."

SeattlePI.com: Executive Producer Michelle Nicolosi talks about the new SeattlePI.com

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"We're going to break a lot of rules that newspaper Web sites stick to, and we are looking everywhere for efficiencies. We don't feel like we have to cover everything ourselves. We'll partner for some content; we won't duplicate what the wire is reporting unless we have something unique to offer; we'll continue to showcase the great content from our 150 or so reader bloggers and we'll link offsite to content partners and competitors to create the best mix of news on our front page. ... We don't have reporters, editors or producers—everyone will do and be everything. Everyone will write, edit, take photos and shoot video, produce multimedia and curate the home page."

BuzzMachine: Too little…

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"it’s with profound sadness, exhaustion, exasperation, and deja vu that I read Hearst’s memo about its attempts to update - a memo that could and should have been written and tried out 12 years ago (I’m sure people in this company and others did write versions of it; I know I did). If these actions had been taken back then, there still would have been time to make change and survive. But that time is over. Now the memo comes off only as desperation"

Fortune: Hearst to launch a wireless e-reader

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"Hearst Corp., is getting set to launch an electronic reader that it hopes can do for periodicals what Amazon's Kindle is doing for books. According to industry insiders, Hearst ... has developed a wireless e-reader with a large-format screen suited to the reading and advertising requirements of newspapers and magazines. The device and underlying technology, which other publishers will be allowed to adapt, is likely to debut this year."