"In our opinion, Gatehouse had a legitimate gripe, but its mistake was paying lawyers to deal with a problem that could have been easily - and more beneficially - solved with technology. Basically, Gatehouse missed the opportunity to turn lemons into lemonade. Instead of issuing a cease-and-desist, Gatehouse could have simply intercepted any traffic referred from a Boston.com URL and redirected it to a landing page. That page could have been used for anything Gatehouse wanted, such as a subscription promotion or even a redirect to the home page of the publication being linked to."