Mark Potts: "One of the chief reasons online news vets like myself get frustrated by wacky suggestions from people like [Peter Osnos and Walter Isaacson] is because, well, it's not like these ideas haven't been considered before in the online world. Ad infinitum, if not ad nauseam. What's happening is that smart traditional print guys like Osnos and Issacson are turning their brainpower, finally, toward the online world. It's pretty much all new to them, so they're having what they think are brilliantly original ideas. Except they aren't original."