Category Archives: ESPN

MarketWatch; ESPN’s Skipper: iPad is not print’s savior Jon Friedman’s Media Web

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John Skipper, ESPN executive vice president for content: “Whenever a new platform comes up, people want to take the old platform and transport it to the new platform. We did it when the Internet first came out (and) it didn’t work. ... [It] won’t work on the iPad either. If you’re starting from a paper product and simply transporting it to a new device, I don’t understand what the meaningfulness is.” Amen.

MediaWeek: Web Publishers Divided Over Value of Charging

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Erm, it's not just the BBC that won't be charging for content you know: "Besides Yahoo, neither MSNBC.com, CBSNews.com, nor CNET are likely to implement any paid structure. CNN.com has made no moves in this direction. Even ESPN.com, which has long maintained a small paid subscription service with its ESPN Insider product, isn’t likely to change its online approach."

New York Times: ESPN Limits Employees’ Social Networking

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"[On-air] talent, reporters and writers are prohibited from having sports-related blogs or Web sites and that they will need a supervisor’s approval to discuss sports on any social networking sites. They will also be restricted from discussing internal policies or detailing how stories are 'reported, written, edited or produced.'"

WSJ.com: Digits: ESPN Plans Local Sports Sites

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"Add ESPN to the list of national news outlets positioning themselves to capitalize on the demise of local newspapers. ... ESPN hopes ESPNChicago.com will be the first of a series of new sites that will deepen its online penetration in local markets, following an increasingly popular approach for major content providers."

WSJ: The Numbers Guy: MLB Standings Get More Sophisticated

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"For the past month, ESPN.com’s Major League Baseball standings have included postseason probabilities, broken down by chance of winning the division and winning a wild card. It’s a brave step forward for standings, longtime fixtures of newspaper agate and more-recent staples of online sports sites. And ESPN isn’t yet sure playoff probabilities, as supplied by an online standings provider called Coolstandings, are for the long term."